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Data-led PR Study

An original data study journalists want to cite, plus the list of journalists to pitch.

What it is

I find a newsworthy angle in public or government data connected to your industry, run the analysis, write the study and the press release, and match it to journalists who cover the topic. You or your PR team pitch it. Links and brand mentions come from being the source, not from buying placements. It is the same method that earned links for a finance site with no paid PR budget.

After this, you will have

  • You own a study with genuinely new information in your topic
  • You have a ready-to-send press release and pitch angles
  • You know exactly which journalists to send it to, and why

What you get

  • 3 angles to choose from

    Newsworthy angles from public and government data, checked against what journalists covered recently. You pick one.

  • Data analysis with method

    Clean, documented analysis with sources and method written out, so journalists and editors can trust it.

  • Study page copy

    The full study for your site: key findings, chart brief, methodology and FAQ, structured to be cited.

  • Press release + pitch angles

    A release and three short pitch emails tailored to national, trade and regional press.

  • Matched journalist list

    30 to 50 journalists who recently covered the topic, each with the article that makes them a match.

  • Handover call

    30 minutes with whoever sends the pitches, on timing, angles and follow-ups.

How it runs

  1. Day 0

    Kickoff

    Your brand, audience, topics to avoid and the pages you want to support.

  2. Week 1

    Angles

    Three data-backed angles. You approve one within 2 business days.

  3. Week 2

    Analysis and writing

    Data work, findings and the study page copy.

  4. Week 3

    Launch kit

    Press release, pitch angles, journalist list and the handover call.

A good fit if

  • B2B, fintech or finance brands that need authority links and brand mentions
  • SEO and digital PR agencies that need campaign ideas backed by real data
  • Brands that want to be cited in AI answers, which lean on mentions from trusted publications
  • Teams that want a guaranteed number of links or placements
  • Brands that cannot publish a study page on their own site

What I need from you

  • Brand context and any topics or claims to avoid
  • Angle approval within 2 business days
  • Someone to publish the study page and send the pitches
  • Sending pitches or journalist follow-up
  • Chart design (a chart brief is included)
  • Guaranteed links or placements

Standards

  • Every number has a source: the export, report or URL it came from
  • Fixed scope and fixed price, agreed before work starts
  • One round of revisions on every deliverable
  • Replies within 1 business day
  • Your data stays yours. NDA on request

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