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Fixed scope. Fixed price. No surprises.

Five ways to work together, for B2B companies and for agencies. Each package lists what you get, how long it takes, what I need from you and what is not included.

How it fits together

Five packages that stack

$2,500 · 3 weeks from kickoff

Data-led PR Study

An original data study journalists want to cite, plus the list of journalists to pitch.

You own a study with genuinely new information in your topic

Where to start

Where to start

Packages

Packages

SEO Diagnostic

Find out what is holding your organic growth back, in 5 business days.

$9905 business days from access

  • Topic-level performance map
  • Decay and overlap check
  • Keep / merge / refresh / remove list
  • AI search snapshot
  • + 3 more
See full details

Strategy Sprint

A 6-month plan for what to write, update, merge and link, built from your data.

$5,0003 weeks from kickoff

  • Everything in the Diagnostic
  • Topical map
  • Content inventory
  • 6-month roadmap
  • + 4 more
See full details

SEO Advisory

A senior SEO in your corner, without a full-time hire.

$3,000/moMonthly, 3-month minimum

  • Two strategy calls a month
  • Async reviews
  • Monthly report by topic
  • Quarterly roadmap refresh
See full details

Data-led PR Study

An original data study journalists want to cite, plus the list of journalists to pitch.

$2,5003 weeks from kickoff

  • 3 angles to choose from
  • Data analysis with method
  • Study page copy
  • Press release + pitch angles
  • + 2 more
See full details

Agency White-Label

Senior strategy for your clients, delivered under your brand.

From $790Same as the underlying package

  • Your brand, your template
  • NDA by default
  • Readout with your account lead
  • Same evidence standard
See full details

Compare

Compare packages

SEO DiagnosticStrategy SprintSEO AdvisoryData-led PR StudyAgency White-Label
Price$990$5,000$3,000/mo$2,500From $790
Timeline5 business days from access3 weeks from kickoffMonthly, 3-month minimum3 weeks from kickoffSame as the underlying package
Payment100% upfront50% to start, 50% on deliveryBilled monthly in advance50% to start, 50% on deliveryPer project, net 7 for repeat partners
CommitmentOne-off projectOne-off project, one round of revisions3-month minimum, then month to month with 30 days noticeOne-off project, one round of revisionsPer project, no retainer required
Best forB2B teams and agencies that need a clear answer fastB2B companies planning the next 6 months of contentIn-house teams and founders who want senior SEO on callB2B brands and agencies that need links and mentions they cannot buySEO and content agencies serving B2B, SaaS or finance clients

How every engagement works

How every engagement works

  1. Step 120-minute fit callWe talk about your site and goals. I tell you honestly if I can help.
  2. Step 2Proposal within 24 hoursOne page: scope, timeline, price and the package that fits.
  3. Step 3Agreement and invoiceShort agreement, NDA if needed, and the first invoice.
  4. Step 4Kickoff and deliveryAccess, kickoff form, and work starts on the agreed date.

Standards on every project

Standards on every project

Questions

Frequently asked questions

Which industries do you work with?Open

B2B companies (SaaS, fintech, finance, professional services) and the agencies that serve them. My deepest experience is finance and other YMYL niches.

Do you write the content or build links?Open

No. I decide what should be written, merged and linked, and why. Your writers or your agency execute. For links and mentions, the Data-led PR Study gives you an original study, a press release and a matched journalist list.

Do you track ChatGPT or Perplexity mentions?Open

No. I work from what Google Search Console and Bing Webmaster Tools actually report. If you want chatbot share-of-voice scores, I am the wrong person.

What access do you need?Open

Read access to Search Console (and Bing Webmaster Tools if you have it). Analytics helps but is optional.

How do payments work?Open

Diagnostics are paid upfront. Sprints are 50% to start and 50% on delivery. Advisory is billed monthly in advance. I invoice in USD and accept bank transfer or card.

Do you sign NDAs?Open

Yes. For agency work an NDA is the default, and I never contact your client unless you ask me to.

What if the deliverable is not useful?Open

Each deliverable includes one round of revisions. If the Diagnostic does not give you at least five clear actions, tell me within 7 days and I refund it.

Can I start with something small?Open

Yes. Start with the Diagnostic. If you move to a Sprint within 14 days, its price is credited.