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Strategy Sprint

A 6-month plan for what to write, update, merge and link, built from your data.

What it is

The full content plan for your site: clusters tied to the pages that make money, an inventory of what you already have, briefs that include what AI engines and journalists need to cite you, and a roadmap your team can execute without me.

After this, you will have

  • Everyone agrees on what to publish, update or merge, and in what order
  • New content supports money pages instead of competing with them
  • Internal links follow a plan, not habit

What you get

  • Everything in the Diagnostic

    The full Diagnostic is the first step of every Sprint.

  • Topical map

    Parent topics, clusters and keyword groups with search intent, priority and the target URL for each. Built from your data, live results pages and real user questions from forums like Reddit.

  • Content inventory

    Your existing URLs mapped onto the topical map, showing gaps, overlaps and pages to consolidate.

  • 6-month roadmap

    Month-by-month sequence of what to publish, refresh, merge and redirect, with priorities your team can follow.

  • Internal linking plan

    Must / Should / Preferable links for each cluster, so authority flows to the pages that make money.

  • Trust and entity checklist

    Authors, about pages, sources and structured data that help search engines and AI answers trust the site. Essential for finance and other YMYL topics.

  • 3 content briefs

    Ready-to-write briefs for the top three priorities, so your writers can start the same week.

  • Handover workshop

    A 90-minute session with your team, recorded, plus 30 days of email support for questions.

How it runs

  1. Week 0

    Kickoff call

    45 minutes on your business, audience, money pages and constraints. Access and kickoff form.

  2. Week 1

    Research and Diagnostic

    Search Console analysis, live results pages, competitors and real user questions.

  3. Week 2

    Map and inventory

    Topical map and content inventory. A 30-minute checkpoint call to review direction before I build the roadmap.

  4. Week 3

    Roadmap and handover

    Roadmap, linking plan, briefs and the handover workshop.

  5. 30 days after

    Email support

    Questions from your team while they execute.

A good fit if

  • B2B and SaaS companies with a content team or writers but no clear plan
  • Sites that publish regularly but rank for little
  • Teams entering a new topic or rebuilding after a core update
  • Teams that want someone to write the articles
  • Sites that need a full technical migration first

What I need from you

  • Search Console access, and analytics if available
  • A 45-minute kickoff call and a 30-minute checkpoint
  • One person who owns decisions on your side
  • Writing the articles
  • Development work
  • Link building or PR campaigns
  • Calls beyond the ones listed

Standards

  • Every number has a source: the export, report or URL it came from
  • Fixed scope and fixed price, agreed before work starts
  • One round of revisions on every deliverable
  • Replies within 1 business day
  • Your data stays yours. NDA on request

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